Fashion Makeup
High-fashion aesthetics for everyday wearability.
Client
Luxe Co
Service
Branding
Date
March '2024
The Challenge
Bridging the gap between runway avant-garde and street style accessibility.
Our Approach
Editorial photography mixed with user-generated tutorials. Showing the fantasy, and then showing how to achieve it.
The Solution
A sleek, black and gold identity that screams luxury but speaks accessibility.
- AR Try-On:Advanced filter tech for Instagram and TikTok.
- Masterclass Series:Free makeup courses with purchase.
- Sustainable Refills:Luxury metal compacts designed to be kept forever.
Results & Impact
Sales Conversion: AR Try-on increased conversion by 40%.
Press: Featured in Vogue and Harper's Bazaar.
Sustainability: Saved 2 tons of plastic waste in year one.
