Alliance
Rebranding a legacy B2B tech giant for the modern SaaS era.
Client
Alliance Tech
Service
Marketing
Date
May '2024
The Challenge
Alliance was seen as old, slow, and enterprise-heavy. They needed to look agile and innovative.
Our Approach
Humanizing the enterprise. We moved away from stock photos of handshakes to abstract data art and real employee stories.
The Solution
A dynamic identity system based on nodes and connections.
- Web Overhaul:Complete redesign of 500+ page corporate site.
- Thought Leadership:Podcast series with industry innovators.
- Event Branding:Immersive digital stage design for their annual conference.
Results & Impact
Lead Gen: Inbound leads increased by 55%.
Recruitment: Applications for engineering roles doubled.
Stock Price: Positive market reaction to the new strategic direction.