Riot Energy
Disrupting the energy drink market with a plant-powered alternative that doesn't crash.
Client
Riot Bev Co.
Service
Advertising
Date
December '2023
The Challenge
The energy drink aisle is dominated by aggressive, masculine branding and synthetic ingredients. Riot wanted to appeal to the conscious creator.
Our Approach
We positioned Riot not as 'fuel for the fight', but as 'flow for the art'. The campaign focused on clarity, creativity, and sustained focus.
The Solution
Visuals that utilized negative space and calming yet vibrant colors to stand out against the black-and-neon competition.
- Creator Spotlights:Mini-docs on artists, coders, and writers.
- Sampling Activations:Pop-ups at co-working spaces and art galleries.
- Transparency:Ingredient lists printed big on the front, not the back.
Results & Impact
Retail Expansion: Picked up by Whole Foods nationwide.
Social Reach: Viral TikTok trend regarding 'focus flow'.
Sales: 300% YoY growth in online subscriptions.
