Smoothie
Making healthy eating frictionless for the busy modern professional.
Client
Daily Harvest
Service
Marketing
Date
January '2024
The Challenge
Convenience food usually means unhealthy food. We had to prove that frozen could be fresher than fresh.
Our Approach
Visualizing the 'Farm to Freezer' journey. We highlighted the ingredients in their raw, beautiful state before they were blended.
The Solution
A vibrant, texture-rich campaign that let you almost taste the ingredients through the screen.
- ASMR Content:Sound-rich videos of chopping, blending, and pouring.
- Subscription UI:A gamified unboxing experience on the web.
- Influencer Kits:Beautiful dry-ice unboxing packages sent to wellness gurus.
Results & Impact
CAC Reduction: Cost per acquisition dropped by 30%.
LTV Increase: Average order value increased by 15%.
Brand Loyalty: Subscription churn rate reached industry lows.
