Positive Beverage
A sparkling water brand that stands for mental wellness and positivity.
Client
Positive Bev
Service
Branding
Date
February '2024
The Challenge
The sparkling water market is incredibly crowded. We needed an angle that wasn't just flavor, but a feeling.
Our Approach
We turned the can into a daily affirmation. Every touchpoint was designed to uplift the consumer.
The Solution
Bright, optimistic colors and typography that smiles back at you.
- Interactive Cans:QR codes leading to daily good news stories.
- Charity Integration:1% of profits go to mental health charities.
- Social Challenge:#PositiveVibesOnly content contest.
Results & Impact
Social Growth: 100k followers in first 6 months.
Distribution: Launched in Target and Kroger.
Impact: Donated over $50k to charity in year one.
